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There’s a popular misconception when running a small business that you have to know everything. After all, even if you don’t have the knowledge right now, it’s just a search and a click away, right? If only it were that simple – it’s not about knowledge itself, but about how you apply it, and how you turn business theory into actionable stuff.

The missing link here is understanding, and that’s not as easy to come by as knowledge – it’s why so many business owners needlessly tie themselves up in knots trying to solve thorny problems.

There’s a natural answer here – talk to someone who already has an understanding and who can provide an objective, reasoned approach to any problems your business is having. Bonus points if they can teach you how to think this way yourself.

Here are a few options for getting the expertise you need:

  • Hire an employee or partner who can help out – not a bad long-term solution, but a talent search can take time, and the hiring process is going to be expensive.
  • Take on a consultancy who can advise you – you’ll get the expertise quickly, but it will cost you. A lot.
  • Find a personal coach who can teach you the approach, tips and tricks you need – this is probably the best balance of cost, quality and speed; they’ll be able to take an objective look at you and your business, make recommendations, and give you the skills you need.


How a one-on-one business coach can help you

Sometimes it can be tricky to understand what exactly a business coach can do for you. In short, they’re there to help you make the essential leap from knowledge to understanding. They typically do this through a combination of exploring your business, understanding your strengths and weaknesses, and working with you to plug any gaps in your approach, insight, and decision making. This includes:


  • Business productivity and profitability – Helping you identify ways to make your business more efficient and productive. Assistance with managing costs and increasing profit margins.
  • Strategizing – Turning your vision and goals for your business into a proven strategy so you’re sure you’re moving in the right direction.
  • Action planning – Collaboration to decide what you need to do right now and in the near- and mid-term future to get your business where you want it to be.
  • Developing your strengths – focusing on the areas where you’re naturally talented and developing them to positively influence your business decisions.
  • Business best practices – providing access to examples, templates, scripts and dialogues designed to help you do things better.
  • Accountability – Holding yourself and others accountable for business success by helping you build commitment and motivating yourself and your team.
  • Skills transfer – Giving you the confidence and skills you need to make high-quality, timely business decisions.

If this sounds like the type of support you need, MAPS Business Training can help. We offer dedicated ONE-on-ONE business coaching designed to enhance your skills and build your business.

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